George Pyne is the Executive Chairman of Andalusian Sports Advisors. He works with firm leadership to set strategy, originate advisory mandates, and counsel clients, drawing on more than three decades of operating and deal‑making experience across every major global sports league.

Mr. Pyne is the Founder and Chief Executive Officer of Bruin Capital, a sports, media, and technology investment platform that has deployed more than $3 billion across 30‑plus companies, including AS1, FairPlay Sports Media, Full Swing, TGI Sport, Soulsight, Proof of the Pudding, PlayGreen, Box‑to‑Box Films, Deltatre, and Two Circles.​

Earlier, Mr. Pyne served as President of IMG Sports & Entertainment, overseeing 3,000 employees in 25 countries and helping steer the company’s $2.3 billion sale to WME‑IMG. Before IMG, he was Chief Operating Officer and Board Director of NASCAR, where he negotiated a $4.5 billion media‑rights agreement, secured a $750 million title sponsorship for the Cup Series, and built a $2 billion licensing program powered by numerous Fortune 500 partners.

Recognized for his global network of league owners, media executives, and institutional investors, Mr. Pyne has been inducted into both the SportsBusiness Journal Hall of Fame and the National Football Foundation Leadership Hall of Fame.​

Mr. Pyne holds a B.A. in Political Science from Brown University, where he captained the football team and was a first‑team All‑Ivy offensive lineman.